VIP Subscription Product Selector for Danger Coffee
Client Overview
Danger Coffee sought to enhance their e-commerce offerings by creating a VIP subscription product selector that would provide a customized shopping experience for their customers. The goal was to streamline the subscription process and boost sales through a dynamic interface.
Project Objectives
Develop a customizable product selector for a subscription service.
Allow customers to choose various attributes for their coffee subscriptions.
Ensure an engaging and interactive user experience that would ultimately drive sales.
Implementation Steps
Dynamic Product Selector: Utilized JavaScript, Jquery and page builder tools to create a dynamic selector that updated in real-time based on customer inputs.
Attribute Configuration: Implemented various attributes for the product selector, allowing customers to choose: Size of the coffee bag (e.g., 12oz, 16oz), Type of Bean (e.g., whole, ground), Type of Roast (e.g., dark roast, light roast, decaf), Delivery Frequency (e.g., weekly, monthly, custom)
Real-time Updates: Configured the selector so that any changes made by the customer automatically updated the product details displayed on the page, ensuring a seamless experience.
Checkout Integration: Developed a streamlined checkout process that took users directly to the subscription checkout once they finalized their selections.
User Experience Enhancement: Focused on creating an interactive interface that encouraged engagement and simplified the selection process, making it intuitive for
customers to customize their orders.
Outcome
The implementation of the VIP subscription product selector significantly improved the customer experience and contributed to increased sales. Within the first month of launching the feature, subscription sales rose by 36%, generating an additional $40,000 in revenue that month.
Conclusion
The project not only met the client's goals of creating an engaging and dynamic shopping experience but also resulted in substantial sales growth. This customized solution effectively positioned Danger Coffee to attract and retain more subscribers, enhancing their overall market presence.
