Client Overview

Bened Life focuses on providing valuable resources and support for individuals living with chronic conditions, including Parkinson’s disease. To optimize their website’s effectiveness, I routinely maintain and update their landing pages in collaboration with the Editor in Chief, Marketing team, and Graphic Designer.

Project Objectives

Update and maintain landing pages to improve conversion rates.
Implement A/B testing to identify which page designs yield better results.
Foster collaboration among the content, marketing, and design teams.

Implementation Steps

Landing Page Updates: Collaborated with the editorial and marketing teams to identify key areas for improvement on the Parkinson’s disease landing page and
developed an updated design that incorporates user feedback and best practices in web design.
A/B Testing Setup: Created two distinct versions of the landing page to facilitate A/B testing. Implemented A/B testing using Shogun, allowing for easy monitoring of
performance metrics.
Monitoring and Optimization: Established a routine monitoring process with the team to track user engagement and conversion rates for both landing pages.
Future Plans: Based on initial testing results, the team will continue to refine and optimize landing pages for better performance. Plans to conduct additional A/B tests
for other key pages on the website, aiming to enhance overall user experience and conversion rates.

Outcome

The routine maintenance and A/B testing efforts are positioned to provide valuable insights into user preferences and conversion strategies. While at the time of this entry, early in the testing process, the collaboration among the team has laid a strong foundation for ongoing optimization and future improvements.

Conclusion

This project exemplifies the importance of continuous website optimization through collaboration and data-driven decision-making. As Banded Life continues to enhance its online presence, the ongoing A/B testing will be crucial in refining their approach and maximizing the effectiveness of their digital resources.